The 1990s was truly the golden age of the supermodel. Some of the industry’s most popular models were gracing the catwalk in that particular decade. Below, we’re going to take a closer look at those superstars. But first, let’s define what we mean by the term ‘supermodel’.
Defining the supermodel
A supermodel is someone whose influence and work stretches beyond just the fashion industry. The supermodels from the 90s weren’t limited to runaway modelling and magazine editorials. Their work away from the industry, as well as their personal style, personality, and professionalism, ensured their names were everywhere. They were each highly coveted and did hundreds of magazine covers. They were seen in some of the era’s most memorable advertising campaigns, as well as in music videos. The most famous video was undoubtedly George Michael’s iconic Freedom! 90, which featured each of the big five supermodels: Christy Turlington, Linda Evangelista, Tatjana Patitz, Naomi Campbell, and Cindy Crawford.
Cindy Crawford remains one of the world’s most famous and influential models. From her early days as a model, she has been a symbol for beauty and charm for woman, as well as a fantasy figure for men. She has walked along the runways for some of the top designers in the world such as Valentino, Christian Dior, Dolce and Gabbana, and Chanel, as well as appearing on numerous magazines covers like Playboy, Elle, and Vogue. She is remembered for the advertising campaigns she appeared in, such as a Pepsi commercial that aired during the Superbowl, as well as for Revlon, Oscar de la Renta, Calvin Klein, and Versace. She has also appeared in movies and music videos for artists like Taylor Swift, Duran Duran, and Jon Bon Jovi. Her most famous work may have been seen in the ‘90s, but Ms Crawford still does modelling and editorial work.
Naomi Campbell was the leader of the supermodels, and along with Linda Evangelista and Christy Turlington, was part of the trio or “Trinity” of the most sought after faces of the 80s and 90s. She worked on a number of magazine shoots and advertising campaigns in the 90s, along with the other supermodels. There’s a case for suggesting that she was the first most popular black model. While she was subjected to racism within the industry, she received much fame and a number of accolades as the first black model to make the cover of Vogue France. As well as being in the Freedom! 90 videos, she appeared in music videos such as Michael Jackson’s In The Closet and Madonna’s Erotica. She appeared in the former in a mini-skirt and crop-top set that showed off her killer legs.
Anther of the top supermodels of the decade, Linda started slightly earlier than the other models of the era. She did, however, kick off the golden age of the supermodel. The supermodel appeared in numerous advertising campaigns and over 700 magazine covers, such as Glamour, W, Vogue, and Rolling Stone.